TV brands can offer users a digital locker in the cloud where they can record and store content with relevant digital rights. This protects rights holders more effectively as local copies do not exist to be pirated.
For the user the benefit is clear: wherever they are, whatever device they are using, viewers can gain access to the content that they want to watch on any device, delivered to them over the cloud. As long as they have a wireless connection (and the growth of 4G/5G mobile networks combined with super-fast broadband is making this ubiquitous) they have access to enjoy whatever content they wish to: live; on demand; previously recorded or through catch up. Viewers can even start watching on one mobile device before finishing on another or in the home.
The cloud offers a flexible and reliable place to secure content for the individual, without the need to install complex digital video recorders into every household, potentially saving broadcasters millions in installation and service costs whilst delivering a simpler experience for the user.
In the television industry, cloud storage is becoming a significant driving force behind consumer adoption of IPTV services. The advantages of properly deployed cloud technology to the broadcaster, new or old, cannot be underestimated. Broadcasters can now use the cloud to more cost effectively store, manage and deliver complex content with a variety of different digital rights issues.
Perhaps the biggest advantage of cloud technology is for the viewer. As the availability of cloud storage grows, the ability to store and access content from any device, anywhere will be one of the major opportunities for the television industry.
TV brands can offer users a digital locker in the cloud where they can record and store content with relevant digital rights. This protects rights holders more effectively as local copies do not exist to be pirated.
For the user the benefit is clear: wherever they are, whatever device they are using, viewers can gain access to the content that they want to watch on any device, delivered to them over the cloud. As long as they have a wireless connection (and the growth of 4G/5G mobile networks combined with super-fast broadband is making this ubiquitous) they have access to enjoy whatever content they wish to: live; on demand; previously recorded or through catch up. Viewers can even start watching on one mobile device before finishing on another or in the home.
The cloud offers a flexible and reliable place to secure content for the individual, without the need to install complex digital video recorders into every household, potentially saving broadcasters millions in installation and service costs whilst delivering a simpler experience for the user.
